Select and Implement a Social Media Management Platform – Phase 2: Select an SMMP

Author(s): Mohammed Alsakka, Ben Dickie

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Use the Vendor Landscape findings and project guidance in this phase to help your organization develop requirements for your SMMP RFP, and evaluate and shortlist vendors based on your expressed requirements.

The SMMP Vendor Landscape includes the following analysis:

  • An overview of the SMMP market
  • Scoring methodology
  • Vendor scoring
  • Vendor profiles
  • Graphical displays of vendor performance and placement for each use-case scenario
  • Value scoring for each use case

Produce your own vendor shortlist by reviewing vendor performance for the relevant use-case scenarios within the Vendor Landscape analysis.

View the Complete Blueprint:

Select and Implement a Social Media Management Platform

Vendor Evaluation

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