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Cisco consolidated its position as one of the largest software companies globally by completing the acquisition of Splunk.
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Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...
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AI-powered “answer engines” are revolutionizing the way the audiences retrieve information online. These engines respond to user queries with short, straight answers,...
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At ZohoDay24, the key themes were Zoho’s long-term growth strategy and social impact, Zoho’s financial performance and customer value proposition, Zoho’s unique approach...
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Identify the current state of your reputation with your own online reputation report.
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Protect your corporate reputation and online presence from threats using Info-Tech’s six-step framework.
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A template to show the budget allocation compared to benchmarks and the alignment of the marketing budget to the company goals and other teams who need marketing support.
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This deck helps CMOs review budgets, create forward-looking strategies, prioritize spend, and pivot to low-effort, high-return campaigns. It's the perfect tool for CMOs...
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This blueprint aims to guide CMOs at every stage in their mission to become full participants in their company’s growth. It also provides them with the tools they need to...
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The Marketing Budget Worksheet for Software and Technology Companies is a comprehensive tool that allows you to create a marketing budget based on your annual recurring...
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