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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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A successful go-to-market (GTM) strategy aligns marketing, product, sales, and customer success, enables product launch decision-making based on deep buyer understanding,...
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This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.
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The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your...
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Key resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to...
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A structured tool to help you prioritize which pricing models build the correct roadmap to ensure success.
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The Go-to-Market Strategy RACI and Launch Checklist Workbook helps you outline team roles, responsibilities, tasks, due dates for a comprehensive Go-to-Market strategy, and...
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The GTM Strategy Presentation Template helps you capture and easily present your team analysis and findings to complete your GTM strategy.
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This note examines whether “SaaSpocalypse” claims are valid, based on full-year results from 24 public companies that have significant customer experience (CX) SaaS offerings.
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