AI-driven search is fundamentally reshaping how brands are discovered, evaluated, and cited across traditional search engines and emerging LLM-powered interfaces. As AI overviews and answer engines compress clicks and deprioritize traditional rankings, visibility increasingly depends on authority, entity clarity, and content structure. Adobe’s pending acquisition of Semrush signals a major shift toward platform consolidation, linking content creation, governance, analytics, and search intelligence within a single ecosystem. Semrush’s enterprise-grade workflows, transparent tiering, and clickstream-powered data offer organizations a scalable, data-driven path to maintaining and growing visibility across both SEO and generative search environments as discovery continues to evolve.
Unlock Note
Get Instant Access
Our systems detected an issue with your IP. If you think this is an error please submit your concerns via our contact form.
