Improve External PR Communications for Greater Product Launch Success Storyboard

Author(s): Barbara Riedel

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By following the step-by-step deliverables, the PR Lead can build internal alignment, develop and execute a campaign, and track results for use in future campaigns.

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Improve External PR Communications for Greater Product Launch Success

Optimizing a PR campaign with a strong value proposition can build alignment between internal teams, significantly increase product launch success, and strengthen the company’s competitive edge.

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