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Use our concise Executive Brief to align your team on a shared GTM strategy vision and the benefits of a more effective GTM strategy.
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A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Use this persona template to identify key customer personas for e-commerce and other channels.
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The 2022 federal budget’s $4-billion investment to accelerate local building permitting, part of the National Housing Strategy, is a windfall for Canadians and the...
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Customers expect to transact with you in the channels of their choice: create a cohesive omnichannel framework that supports the right transactions through the right...
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Having a well-rounded commerce strategy is essential to providing a strong customer experience. Blend traditional and e-commerce channels to allow your customers to...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase product...
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This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.
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This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...
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Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and customer...
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