Identifying and documenting your buyer persona and your buyer journey are two "must have" capabilities for today's marketers. Without a well-researched and buyer-validated persona and journey map, high-tech providers will sub optimize product design as well as marketing and sales effectiveness. Our blueprint will guide marketers to:
- Executive Brief: Understand why capturing and documenting your buyer persona and buyer journey is so important to product, marketing, and sales success.
- Phase 1: Build an initial draft of a buyer persona (using the Buyer Persona Creation Template).
- Phase 2: Validate your persona and journey through buyer interviews (using the Buyer Persona and Journey Interview Guide and Data Capture Tool).
- Phase 3: Educate key stakeholders and apply key findings (using the Buyer Persona and Journey Summary Template).
Align your team on a detailed buyer persona and buyer journey to improve product market fit as well as marketing lead gen and sales effectiveness.