Create a Buyer Persona and Journey – Phases 1-3

Author(s): Jeff Golterman

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

Identifying and documenting your buyer persona and your buyer journey are two "must have" capabilities for today's marketers. Without a well-researched and buyer-validated persona and journey map, high-tech providers will sub optimize product design as well as marketing and sales effectiveness. Our blueprint will guide marketers to:

Align your team on a detailed buyer persona and buyer journey to improve product market fit as well as marketing lead gen and sales effectiveness.

View the Complete Blueprint:

Create a Buyer Persona and Journey

Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

Related Content

Visit our IT Cost Optimization Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019