Buyer Persona Creation Template

Author(s): Jeff Golterman

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The Buyer Persona Creation Template serves as both a visual aid and a findings capture template when working with and presenting to colleagues for the purpose of capturing their insights into buyer persona attributes.

Use this template to:

  • Present to colleagues the buyer persona attributes that require information capture.
  • Share instructions with the team on how to provide information around each attribute.
  • Share an example for each attribute so your audience gets to see what "good" looks like.
  • Capture the team's input live during a persona-defining, collaborative meeting/session.

View the Complete Blueprint:

Create a Buyer Persona and Journey

Make it easier to market, sell, and achieve product-market fit with deeper buyer understanding.

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