The Buyer Persona Creation Template serves as both a visual aid and a findings capture template when working with and presenting to colleagues for the purpose of capturing their insights into buyer persona attributes.
Use this template to:
- Present to colleagues the buyer persona attributes that require information capture.
- Share instructions with the team on how to provide information around each attribute.
- Share an example for each attribute so your audience gets to see what "good" looks like.
- Capture the team's input live during a persona-defining, collaborative meeting/session.