The Buyer Persona and Journey Summary Template gives you a tool to more easily present your buyer persona and journey findings.
Use this tool to:
- Paste findings captured from colleague discussions and entered into the Buyer Persona Creation Template and/or from buyer interviews captured within the Buyer Persona and Journey Interview Guide and Data Capture Tool.
- Speed up the pace by which you can present your buyer persona and journey findings to your working team, steering committee, and others.