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Enable Omnichannel Commerce that Delights Your Customers

Align virtual and physical storefronts to customer needs with a home run technology strategy.



Customers want to shop through the channel that is most convenient to them, whether it is through a physical or a virtual storefront. Having an omnichannel approach not only ensures that the customer can transact in the way that suites them but it also brings consistency to the entire experience.

Your Challenge

  • Whether it be via a mobile, web, or in-store experience, it is important that the customer can use whichever channel they feel is convenient to them. Having channels and products customized enhances customer experience, increasing the bottom line.
  • IT is often viewed as not properly supporting the business in revenue-facing areas, therefore, it is essential for IT to align with commerce-centric business goals as they directly enable channels for revenue generation.
  • It is important for all channels to work in unison in order to maximize revenue and avoid cross-channel cannibalization. 

Our Solution

  • Our program will ensure your organization is employing the best practices associated with omnichannel commerce.
  • Our approach helps you conduct a thorough process assessment of your e-commerce tactics and identify areas that can be redesigned to boost customer acquisition, engagement, satisfaction, and long-term retention.
  • Our approach will assess business requirements for physical and e-commerce and direct you to solutions that exceed the expectations of your Marketing, Sales, and Customer Service teams.
  • Our approach allows you to develop strategic objectives based on customer personas, select the right customer interaction channels, and enable these channels with a company-wide solution.

Talk to our analyst about this Research

Be recognized for your expertise! Participate in an expert interview with one of our analysts and we will showcase your contribution on our upcoming Info-Tech Client Hall Of Fame.

Each interview lasts approximately 30 minutes to 1 hour and provides you with the opportunity to share your best practices, opinions, tools or templates with your peers.

Analyst Interview

CRM, Sales, Marketing and Customer Support Map

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Search Code: 80142
Published: March 18, 2016
Last Revised: March 18, 2016

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