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Activate Your Augmented Reality Initiative

A guide to understanding how AR technology will bring value to your organization.

  • Augmented reality is a new technology and use cases are still emerging. Organizations have to work hard to stay ahead of the curve and predict how they will be impacted.
  • There are limited off-the-shelf augmented reality solutions in terms of business applications. IT not only needs to understand the emerging augmented reality hardware, but also the plethora of development platforms.

Our Advice

Critical Insight

  • Augmented reality presents a new avenue to solve problems that cannot be addressed efficiently with existing technology. It is a new tool that will impact the way you work.
  • Beyond addressing existing problems, augmented reality will provide the ability to differently execute business processes. Current processes have been designed with existing systems and capabilities in mind. Augmented reality impacts organizational design processes that are more complex.
  • As a technology with an evolving set of use cases, IT and the business must anticipate some of the challenges that may arise with the use of augmented reality (e.g. health and safety, application development, regulatory).

Impact and Result

  • Our methodology addresses the possible issues by using a case-study approach to demonstrate the “art of the possible” for augmented reality.
  • With an understanding of augmented reality, it is possible to find applicable use cases for this emerging technology and get a leg up on competitors.
  • By utilizing Info-Tech’s Augmented Reality Use Case Picklist and the Augmented Reality Stakeholder Presentation Template, the IT team and their business stakeholders can confidently approach augmented reality adoption.

Activate Your Augmented Reality Initiative Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why your organization should care about augmented reality’s potential to transform the workplace and how Info-Tech will support you as you identify and build your augmented reality use case.

1. Understand augmented reality

Analyze the four key benefits of augmented reality to understand how the technology can resolve industry issues.

2. Finding space for augmented reality

Develop and prioritize use cases for augmented reality using Info-Tech’s AR Initiative Framework.

3. Communicate project decisions to stakeholders

Present the augmented reality initiative to stakeholders and understand the way forward for the AR initiative.

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Guided Implementation




Workshop: Activate Your Augmented Reality Initiative

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Understand Augmented Reality and Its Use Cases

The Purpose

  • Understand the fundamentals of augmented reality technology and its real-world business applications.

Key Benefits Achieved

  • A prioritized list of augmented reality use cases.




Introduce augmented reality technology.

  • An understanding of the history and current state of augmented reality technology.

Understand augmented reality use cases.

  • An understanding of “the art of the possible” for augmented reality.

Review augmented reality case studies.

  • An enhanced understanding of augmented reality.

Module 2: Conduct an Environmental Scan and Internal Review

The Purpose

  • Examine where the organization stands in the current competitive environment.

Key Benefits Achieved

  • Understanding of what is needed from an augmented reality initiative to differentiate your organization from its competitors.




Environmental analysis (PEST+SWOT).

  • An understanding of the internal and external propensity for augmented reality.

Competitive analysis.

  • An understanding of comparable organizations’ approach to augmented reality.

Listing of interaction channels and disposition.

  • A chart with the disposition of each interaction channel and its applicability to augmented reality.

Module 3: Parse Critical Technology Drivers

The Purpose

  • Determine which business processes will be affected by augmented reality.

Key Benefits Achieved

  • Understanding of critical technology drivers and their KPIs.




Identify affected process domains.

  • A list of affected process domains.

Brainstorm impacts of augmented reality on workflow enablement.


Distill critical technology drivers.

  • An awareness of critical technology drivers for the augmented reality initiative.

Identify KPIs for each driver.

Activate Your Augmented Reality Initiative preview picture

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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Get the help you need in this 3-phase advisory process. You'll receive 9 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: What is augmented reality?
  • Call 1: Introduce the history and benefits of AR technology.
  • Call 2: Understand how AR is being applied in different industries to drive value.

Guided Implementation 2: What can AR do for your organization?
  • Call 1: Discuss your business’ operating model and pain points to brainstorm a use case.
  • Call 2: Assess your business architecture to determine whether to advance your use case.
  • Call 3: Review the transformative potential of AR and what it means to your organization.

Guided Implementation 3: Present AR initiative to stakeholders
  • Call 1: Review the alignment between business value and execution complexity.
  • Call 2: Discuss how to present the decision to stakeholders.
  • Call 3: Discuss the next steps for kicking off your AR initiative.
  • Call 4: Review vendors and development platforms in the AR marketplace.


Samuel Leese


  • Alex Mayhew, Co-Founder, Impossible Things Inc.
  • Geof Wheelwright, Director of Marketing, Ahteer
  • Jennifer Richey, Chief Strategy Officer, Gravity Jack
  • Steven Aukstakalnis, Author, Practical Augmented Reality
  • Steven Shew, Co-Founder, Battleverse
  • Anonymous Contributors
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