Enterprise Applications - Storyboard

The Power of Segmentation – Phases 1 & 2

Learn why effective market segmentation research is essential, find a clear path forward by identifying market segments for targeted efforts, and properly segment using...

Competitive Intelligence Software Selection Guide – Phases 1-3

Learn and understand CI software capabilities and trends and define your use cases and requirements

From Silos to Synergy: Create Marketing and IT Alignment – Phases 1-2

Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...

Maximize ROI on Sales and Marketing Collateral Storyboard

Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.

Go-to-Market Strategy on a Page Storyboard

Effectively align and communicate your go-to-market strategy to ensure successful execution and buy-in from stakeholders.

Crush Your Product Launch Storyboard

Align the organization with a common approach to managing the build and launch phases of a successful product launch process.

Event Activation Playbook Storyboard

This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...

Marketing Research and Advisory Framework Capstone Deck

The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...

Build, Buy, or Shut It Down Storyboard

A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.

The AI Advantage for Smarter Marketing – A Primer Executive Brief

AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.
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