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​The Omnichannel Playbook – Phases 1-3

Author(s): Terra Higginson

This hands-on playbook helps you move from strategy to execution with a three-step approach: Surface friction, prioritize fixes, and scale improvements. Use it to align teams, connect systems, and improve the omnichannel customer experience in 90 days or less.


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omnichannel, omnichannel playbook, marketing, customer journey mapping, website, social media, ads, CX, customer experience improvement, marketing strategy, personalization, NiCE, Adobe, LinkedIn, Google Ads
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Thought model representing The Omnichannel Playbook

The Omnichannel Playbook

Build an omnichannel strategy that fixes CX friction fast and delivers cross-channel consistency.

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