Marketing Research Director, SoftwareReviews
21 Years in IT
About Terra Higginson
Terra is a results-driven marketing professional with a proven record of launching successful and profitable marketing campaigns. She works with clients to implement a performance-driven growth strategy that touches all marketing elements, including traditional and digital initiatives, strategic partnerships, business development, thought leadership, and growing brand image through the authentic engagement of key players.
Over the past twenty years, Terra has successfully managed marketing teams across diverse geographic locations to execute complex digital marketing strategies. She shaped personal branding for TED speakers to increase their international presence through a multi-channel digital approach. She also spearheaded the merger of the two largest technology providers to implement a worldwide synchronized rebrand for the successful digital marketing branding.
Terra holds a Bachelor of Science in Management Information Systems, and she is currently an MBA candidate.