About Terra Higginson, MBA

Terra Higginson is a prominent expert in AI across marketing, sales, and customer success. She leverages artificial intelligence to optimize marketing strategies for leading tech companies. As a Principal Research Director at Info-Tech Research Group with over 23 years of experience, Terra plays a pivotal role in guiding the world's best companies to get the job done.

With a background in digital marketing, product marketing, and branding across global markets, Terra has worked for decades in Europe and the APAC region. She has led significant projects, including SerieA.tv, digital branding for TED speakers, and localized marketing initiatives for major technology firms across the globe. She has earned a reputation for her actionable strategies and ability to impact customer engagement and cost efficiency in marketing significantly.

Terra holds a Bachelor of Science in Management Information Systems and an MBA. She has also received a Wharton certificate for AI in Business. Terra has won many awards, including the Lighting the Way Award, which recognizes her as an inclusive leader in tech, and the Phillip Blanchard Award, also for leadership. Terra’s research has been featured in journals worldwide, and her methodologies have often gone viral, being adopted as the go-to method for digital practice. She is frequently invited to speak at events and conferences on marketing and AI.

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Current Initiatives:

• GTM Strategy for AI Vendors: Terra uses her research and market expertise to advise high-tech vendors on developing go-to-market strategies for AI product launches.

• High-Tech Marketing Advisory: Terra advises C-suite clients on integrating AI into their marketing frameworks, significantly enhancing ROI and operational efficiencies.

• Global Expansion and Revenue Growth: She analyzes market data, guides clients through expansions, and accelerates revenue growth by identifying untapped opportunities and strategies.

• Data & Personalization: Terra leads efforts in collecting and analyzing large amounts of qualitative and quantitative data to enable deeper insights into market trends and customer behaviors.

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AI & Marketing Publications:

• Capitalizing on AI, 2024

• Create Assets to Accelerate the Buyer Journey, 2023

• Attract and Convert B2B SaaS Customers With Effective Email Marketing, 2023

• Redesign Your Website to Increase Marketing-Influenced Wins, 2023

• Is a Product-Led Growth Strategy the Right Choice for My SaaS Company? 2023

• Create an Effective SEO Keyword Strategy, 2023

• Develop the Right Message to Engage Buyers, 2022

• Diagnose and Optimize Your Lead Gen Engine, 2022

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