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Formulate a Social Analytics Strategy
Decide when to do more than merely follow yourself on Twitter.
More Details
Your Challenge
- A vast amount of market insight and consumer feedback is contained in social media, but how it should be extracted and how that extracted data can be transformed into action are complex questions.
- A daunting number of vendors and a fluid set of features make it difficult for organizations interested in beginning a social analytics project, and this market demands continued attention from organizations already involved.
Our Advice
Critical Insight- Due to social analytics immaturity, organizations cannot treat these projects like traditional BI projects. With BI, you are operating in a mature market where organizations can afford to approach in a slow, cautious fashion and benefit from it. With social analytics, organizations need to look for quick results and little commitment.
- An immature market generally means consolidation is coming. Organizations need to be wary of investing too heavily in any single vendor since there is a strong chance of bankruptcy or acquisition.
- The continually changing tools and ideas supporting social analytics require organizations to regularly review the initiative, revising goals and adjusting metric use.
- Social analytics can help companies to measure social efforts in terms of brand awareness, sales, product development, and customer service.
- Social analytics should be used to direct the organization’s overall social media strategy as it is revised going forward. Considering the fact that companies are only beginning to dive into this new customer channel and explore its potential, this guidance is particularly crucial.
Get to Action
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Develop a strategy on how the organization should use social analytics
Understand the value of social analytics and the roles it can play in the organization.
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Organize the organization's social analytics efforts
Create a formal business plan to direct social efforts across departments.
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Implement a social analytics initiative
Deploy and manage the organization’s social analytics projects.
Related Solution Sets
Leverage Social Media for Enhanced Customer Interaction
Attract more flies through other flies, not honey.
Design a Customer Service Strategy that Serves the Social Customer
Drive customer satisfaction & retention with social channels.
Vendor Landscape Plus: Social Media Management Platforms
Reign in social media by choosing a management platform that's right for you.
If you like this, you may also like:
1. Social Analytics Specialist2. Social Analytics Maturity Assessment Tool
3. Storyboard: Formulate a Social Analytics Strategy
4. Social Analytics Business Plan
5. Social Media Opportunity Assessment Tool
Get the Complete Storyboard
See how all the steps you need to take come together, with tools and advice to help with each task on your list.
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Download NowCompanies Who Helped
- Avaya
- SAS
- E.I. Du Pont De Nemours and Company
- Barnhardt Manufacturing Company
- High Street Asset Management
- Home Nursing Agency
Solution Road Map
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The BI implementation has set sail; make sure end users are all on board.
8. Formulate a Social Analytics Strategy
Decide when to do more than merely follow yourself on Twitter.
Decide when to do more than merely follow yourself on Twitter.
9. Decide Whether Microsoft BI Fits the Bill
Microsoft Business Intelligence 2010 is BI for the masses.
Microsoft Business Intelligence 2010 is BI for the masses.
