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Formulate a Social Analytics Strategy

Decide when to do more than merely follow yourself on Twitter.

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Your Challenge

  • A vast amount of market insight and consumer feedback is contained in social media, but how it should be extracted and how that extracted data can be transformed into action are complex questions.
  • A daunting number of vendors and a fluid set of features make it difficult for organizations interested in beginning a social analytics project, and this market demands continued attention from organizations already involved.

Our Advice

Critical Insight
  • Due to social analytics immaturity, organizations cannot treat these projects like traditional BI projects. With BI, you are operating in a mature market where organizations can afford to approach in a slow, cautious fashion and benefit from it. With social analytics, organizations need to look for quick results and little commitment.
  • An immature market generally means consolidation is coming. Organizations need to be wary of investing too heavily in any single vendor since there is a strong chance of bankruptcy or acquisition.
  • The continually changing tools and ideas supporting social analytics require organizations to regularly review the initiative, revising goals and adjusting metric use.
Impact and Result
  • Social analytics can help companies to measure social efforts in terms of brand awareness, sales, product development, and customer service.
  • Social analytics should be used to direct the organization’s overall social media strategy as it is revised going forward. Considering the fact that companies are only beginning to dive into this new customer channel and explore its potential, this guidance is particularly crucial. 

Get to Action

  1. Develop a strategy on how the organization should use social analytics

    Understand the value of social analytics and the roles it can play in the organization.

  2. Organize the organization's social analytics efforts

    Create a formal business plan to direct social efforts across departments.

  3. Implement a social analytics initiative

    Deploy and manage the organization’s social analytics projects.

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Tags

LinkedIn, Facebook, YouTube, social media, Twitter, social analytics, company brand, metrics, customer service, Monitoring, analytics, marketing, brand, social, sales, engagement, PR, SMMP, social media management

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Decide when to do more than merely follow yourself on Twitter.

Companies Who Helped

  • Avaya
  • SAS
  • E.I. Du Pont De Nemours and Company
  • Barnhardt Manufacturing Company
  • High Street Asset Management
  • Home Nursing Agency

Solution Road Map

Other Solution Sets in Business Intelligence & Analytics

  1. Develop a BI Strategy
    Business Intelligence is about insight, not technology.
  2. Deliver the BI Tools and Information Needed by Management
    Navigate the BI maze, and find a straight path to the solution that fits your needs.
  3. Vendor Landscape: Enterprise BI
    Before you can make the right data-driven decisions, you need to select the right BI vendor.
  4. Vendor Landscape: Mid-Market BI
    Enabling business users to make intelligent business decisions.
  5. Build a Data Warehouse on a Solid Foundation
    Evaluate the need for a data warehouse and plan the project.
  6. Execute the BI Implementation while Avoiding Common Pitfalls
    The BI implementation has set sail; make sure end users are all on board.
  7. Optimize the BI Program for a Better ROI
    Squeeze more juice from the fruits of your BI labor.
  8. Formulate a Social Analytics Strategy
    Decide when to do more than merely follow yourself on Twitter.
  9. Decide Whether Microsoft Business Intelligence 2012 Fits the Bill
    Microsoft Business Intelligence 2012 focuses on self-serve BI.
View the full Solution Road Map