Note

Organizations are feeling increasing pressure to build a presence in the social media space. However, social media projects should all be paired with some level of social analytics. Develop a clear idea of what you are trying to achieve and the...

Solution Set

Leverage social analytics to better achieve the goals your organization has set forth for social media projects.

Tool

This tool will assist you in determining at which maturity stage your organization's social analytics initiative is, including what factors are keeping you from progressing to the next stage.

Job Description

To successfully manage social analytics initiatives, assign the right person with the right skills to serve as a Social Analytics Specialist.

Template/Policy

This template will build a central document that contains the business justifications, goals, risks, and required roles and resources for an organization's social analytics initiative.

Considering IT's business impact, the IT department has a disproportionately poor reputation. But the goals, strategies, and tactics of brand management can enhance the perception of the department and the standing of the CIO. Although the use...