Template/Policy

Establishing a Social Media Steering Committee is an important component of the implementation of a social media strategy. This charter outlines its purpose, agenda, membership, and mandate so that there is no ambiguity.

Tool

Use this tool to evaluate your position on the social media maturity model and receive feedback on how to optimize your strategy.

Template/Policy

The use of blogging and microblogging by subject matter experts (SMEs) and thought leaders within organizations is increasing. This template provides a starting point for creating an objective action charter for your thought leaders to follow...

Note

This research allows organizations to successfully coordinate social initiatives through the implementation of a social media program that includes process workflows, a steering committee, and adoption of a Social Media Command Center (SMCC).

Solution Set

Most organizations understand the value of leveraging social media for customer interaction, but executing an effective strategy can be a daunting task. Successfully coordinate and align the social initiatives of different business process...

Note

Organizations are feeling increasing pressure to build a presence in the social media space. However, social media projects should all be paired with some level of social analytics. Develop a clear idea of what you are trying to achieve and the...

Solution Set

Leverage social analytics to better achieve the goals your organization has set forth for social media projects.

Tool

This tool will assist you in determining at which maturity stage your organization's social analytics initiative is, including what factors are keeping you from progressing to the next stage.

Job Description

To successfully manage social analytics initiatives, assign the right person with the right skills to serve as a Social Analytics Specialist.

Template/Policy

This template will build a central document that contains the business justifications, goals, risks, and required roles and resources for an organization's social analytics initiative.

Solution Set

Achieving social media business objectives can be a challenging task. Select the right Social Media Management Platform to cut through the clutter.