Video

Europeans are facing a major economic crisis triggered by poor government financial management in the Euro zone. But many managers outside Europe don't see this as impacting them, especially if their own business is doing well.

Vendor Research

This report provides guidance to IT vendors and solution providers looking to develop a social media strategy for marketing, sales, and customer service efforts.

Note

Organizations are feeling increasing pressure to build a presence in the social media space. However, social media projects should all be paired with some level of social analytics. Develop a clear idea of what you are trying to achieve and the...

Solution Set

Leverage social analytics to better achieve the goals your organization has set forth for social media projects.

Vendor Research

This report will provide IT vendors and solution providers with a high-level look at the tools and services that enable social media sales and support through a social customer relationship management strategy.

Tool

This tool will assist you in determining at which maturity stage your organization's social analytics initiative is, including what factors are keeping you from progressing to the next stage.

Job Description

To successfully manage social analytics initiatives, assign the right person with the right skills to serve as a Social Analytics Specialist.

Template/Policy

This template will build a central document that contains the business justifications, goals, risks, and required roles and resources for an organization's social analytics initiative.

Vendor Research

This report will help IT vendors and solution providers understand the importance of having a social media strategy for customer interaction.

Tool

While social media benefits are achievable in sales, marketing, and customer service, not all organizations will strive to achieve benefits in all three areas. Use this tool to determine, based on your unique criteria, where opportunity exists...

Video

At Dreamforce 2011, Salesforce.com unveiled more capabilities in the areas of enterprise collaboration and platform as a service (PaaS). The company is making it clear that it wants to be thought of as a cloud-based strategic partner in the...

Consider Info-Tech's tips and advice for bringing a higher level of service to the Sales & Marketing teams.

Note

Managing and analyzing social channels is becoming increasingly complicated, yet essential for organizations that interact with customers through social media. Selecting and implementing an SMMP can help reign in the complexity of social media...

Tool

Use this tool to generate a customized shortlist of vendors based on the capabilities that your organization requires in a Social Media Management Platform (SMMP).

Tool

After responses to an RFP have been received, enterprises considering social media management platforms need a way to compare potential solutions. Use this RFP scoring tool to record and evaluate features across vendors.

Template/Policy

Use this template to help create a request for proposal (RFP) that lists features of a Social Media Management Platform (SMMP) according to your business requirements.

Template/Policy

Use this demonstration script to provide vendors with a consistent set of instructions, ensuring an objective comparison of product features.

Vendor Research

This report will help vendors understand what partners want from vendor partner programs in terms of sales & marketing support.

(11-Jun-10) You'd have to be downright antisocial not to have noticed the current level of activity in the social software ecosystem. In fact, says Tim Hickernell, lead analyst for Info-Tech Research Group, the marketplace has begun shifting so...

Tool

The Lead Management Automation Strategy Workbook provides guidance on all of the steps necessary to develop a comprehensive LMA strategy. It is important that all organizations develop a comprehensive strategy before embarking on the software...

Note

IT struggles to maintain as good a relationship with Marketing as it does with the sales and service organization. This storyboard will help IT leaders understand and identify Lead Management Automation (LMA) opportunities and how it can be...

Note

Despite the rapid adoption of social media by consumers, most organization are struggling to define a business strategy for social media and are unprepared to link it to their CRM strategy. This storyboard will help you identify social media...

(5-May-10) Early in the iPad era -- a few weeks ago -- a debate raged in the tech blogosphere about whether Apple’s new tablet computer could be used as a mobile tool for business. That debate has pretty much died down, and the reason is...

Apple and Google had interlocking boards, Adobe was Apple's lifelong development partner and ally, and even Intel had come back from the Dark Side of Wintel to make the chips used in Apple machines. What a happy family, all playing around the...

(11-Feb-10) Nortel Networks Corp. has said Thursday it has raised $2 billion from selling business units to other vendors and is still figuring out what do to with its numerous patents. “My feeling is that that the value of their patents...

(9-Feb-10) SAS Canada is adding roughly 20 new positions, mostly in sales, to offices across the country. Approximately one third of the positions are based out of the company's headquarters in Toronto. Opportunities are also available in...

London, ON, October 19, 2009 - While the effects of an economic downturn linger in London, Ontario and the city’s unemployment rate tops 11%, local firm Info-Tech Research Group has launched a campaign to put the community’s best and brightest...

(19-Oct-09) As the London region wrestles with Canada's second-highest jobless rate, one local company is on the verge of the biggest growth spurt in its history. Info-Tech Research Group is bucking the area's woeful employment trend as it...

Note

In the last few years, the mid-market CRM landscape has changed due to the emergence of Software-as-a-Service (SaaS) into the mainstream market and changes in consumer needs and buying behavior. Examine the summary findings from a recent...

(27-Aug-09) Recently we have reported on data center containers along with infrastructure containers which compliment the boxed IT solution. The question that we occasionally receive from our readers is who are these units being sold to, how...