Solution Set

Info-Tech has identified five trends that promise to transform IT departments within the next two years. Changes in mobility, cloud, big data, social media, and security will alter the way IT functions within the business.

Tool

Use this tool to determine the impact of your need for a new skill to help decide the most appropriate acquisition method.

Case Study

New technologies mean that IT needs new skills. When the new skills aren't available in-house, it's time to start looking outside.

Template/Policy

Training is essential to improving IT staff's current performance, as well as adding new skills for future promotion opportunities.

Solution Set

IT organizations, even those not undergoing major changes, must invest wisely in the ongoing training and development of their permanent staff. The training is essential both to improve staff competency in current or proposed areas of...

Tool

The tactics provided in this tool are a starting point for organizations considering investment in marketing process automation. Use the tool in conjunction with the Vendor Landscape research: Email Marketing Services, or Lead Management Automation.

Tool

After responses to an RFP have been received, enterprises considering an LMA platform need a way to compare potential solutions. Use this RFP scoring tool to record and evaluate features across vendors.

Note

Given specific business requirements across different companies, selecting the right Lead Management Automation (LMA) platform can be a difficult task. Use this research to expedite the selection process and choose the best LMA platform for your...

Tool

Use this tool to generate a customized shortlist of vendors, based on the capabilities that the enterprise requires in a Lead Management Automation (LMA) platform.

Template/Policy

The Lead Management Automation (LMA) Strategy Workbook provides guidance on all of the steps necessary to develop a comprehensive LMA strategy.

Template/Policy

Product demonstrations are a critical step for selection teams to compare and evaluate solutions. Use this demonstration script template as a basis for a comprehensive list of activities and features that Lead Management Automation (LMA)...

Solution Set

Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be difficult. Use a Lead Management Automation (LMA) platform to successfully close the sales-marketing loop; making the business and IT happy...

Template/Policy

Use this template to help create a request for proposal (RFP) that lists a LMA platform features according to enterprise requirements.

Template/Policy

Establishing a Social Media Steering Committee is an important component of the implementation of a social media strategy. This charter outlines its purpose, agenda, membership, and mandate so that there is no ambiguity.

Tool

Use this tool to evaluate your position on the social media maturity model and receive feedback on how to optimize your strategy.

Template/Policy

The use of blogging and microblogging by subject matter experts (SMEs) and thought leaders within organizations is increasing. This template provides a starting point for creating an objective action charter for your thought leaders to follow...

Job Description

Social Media Representatives use a variety of social channels to manage customer interactions. This individual will assist in strengthening the overall brand of the organization through the analysis of social interactions between customers and...

Solution Set

Most organizations understand the value of leveraging social media for customer interaction, but executing an effective strategy can be a daunting task. Successfully coordinate and align the social initiatives of different business process...

Note

This research allows organizations to successfully coordinate social initiatives through the implementation of a social media program that includes process workflows, a steering committee, and adoption of a Social Media Command Center (SMCC).

Template/Policy

The risk of inappropriate information transfer between personal and business contacts within social media must be mitigated by implementing a policy. Tools to establish barriers between personal and private networks and tools to centrally manage...

Vendor Research

IT decision makers seek the best and most informative sources for major purchases. This report examines how IT decision makers use social media services to research potential vendors and products.

(30-Jan-2012) Ranging from a fast-growing cloud company and a big data challenger to quantum computing and a company taking touchscreen to the next level, CDN's 2012 Companies to Watch are a diverse group. Toronto's Nevex Virtual...

(Jan issue-2012) Email marketing has come a long way from spamming (and irritating) consumers with mass messages that are quickly deleted. Thanks to advances in technology, marketers can target potential customers with email messages that are...

(2-Nov-2011) In the second phase of Cisco’s Connected World Technology Report, the findings suggest that businesses will need to accommodate the needs of the modern employee, and not the other way around The three-pronged, 2011 Cisco...

Vendor Research

Although the application of social media in the B2B domain is still in its infancy, vendor partners need to start thinking about how they can add value now. Vendors, like IBM, who have begun rolling social media elements into their partner...

Four years after it banned the use of Facebook, YouTube and similar tools by employees, the government is figuring out how to strike an appropriate balance between flexibility and risk management Social media is like any other tool in a...

Tool

Once RFP responses have been received, organizations selecting a CRM suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively evaluate vendor responses.

Template/Policy

Use this customizable template to create a Request for Proposal (RFP) that includes the Customer Relationship Management (CRM) features that your organization requires.

Tool

Use this tool to generate a customized shortlist of vendors based on the capabilities your SMB requires in a Customer Relationship Management (CRM) Suite.

Solution Set

Organizations are expected to meet increasingly complex customer demands, and this, along with increasing interaction volumes (due in large part to social media), means that customer relationships can no longer be managed by simple tools. In...