Build a Better Product Owner

Strengthen the product owner role in your organization by focusing on core capabilities and proper alignment.

Onsite Workshop

Without understanding the product/service owner roles, organizations risk:

  • Product/Service owners operating under an incomplete set of needed capabilities.
  • Product/Service owners aligning to management structure rather than product and service needs.
  • Individuals transitioning into a product/service owner role while lacking the key skills and activities to drive value in their products and services.

Focusing attention on the product/service owner role will result in a:

  • Better understanding of product/service owner perspectives and how to scale product/service ownership to align to your operational structure and end-user needs.
  • Capability map to define the role and provide a development path for product/service owners.
  • Defined strategy to facilitate your transformation to product/service ownership and dedicated product/service owners.

Module 1: Establish Product Owners

The Purpose

  • This step assigns product owners to your product model and defines the primary, defines supporting product owner perspectives, and aligns milestone ownership.

Key Benefits Achieved

  • Product owner mapping
  • Product owner perspective matrix
  • Milestone responsibility matrix

Activities: Outputs:
1.1 Map owners to your products
  • Product owner mapping
1.2 Map product owner perspectives
  • Product owner perspective matrix
1.3 Assign milestones to team roles
  • Milestone responsibility matrix

Module 2: Define Product Owner Capabilities

The Purpose

Product owners operate from a common capability model. This step will help product owners understand the four facets of product ownership and identify the key capabilities needed for their product.

Key Benefits Achieved

Product owner capability mapping

Activities: Outputs:
2.1 Define product ownership capabilities
  • Product owner capability mapping

Module 3: Manage Stakeholder Influence

The Purpose

  • Product owner capability mapping

Key Benefits Achieved

  • Relationships among stakeholders and influencers
  • Categorization of stakeholders and influencers
  • Stakeholder and influencer prioritization
  • Better understanding of decision-making approaches and delegation

Activities: Outputs:
3.1 Visualize interrelationships to identify key influencers
  • Relationships among stakeholders and influencers
3.2 Group your product owners into categories
  • Categorization of stakeholders and influencers
3.3 Prioritize your stakeholders
  • Stakeholder and influencer prioritization
3.4 Delegation poker: reach better decisions
  • Better understanding of decision-making approaches and delegation

Module 4: Define Your Product Owner Scaling Principles and Model

The Purpose

  • Relationships among stakeholders and influencers
  • Categorization of stakeholders and influencers
  • Stakeholder and influencer prioritization
  • Better understanding of decision-making approaches and delegation

Key Benefits Achieved

  • List of product owner scaling principles
  • Product owner hierarchy model with product owners defined

Activities: Outputs:
4.1 Define your product owner scaling principles
  • List of product owner scaling principles
4.2 Customize your model for scaling product owners
  • Product owner hierarchy model with product owners defined

Module 5: Define Product Owners for Shared Service Products

The Purpose

  • This step will help shared service product owners define a network map and strategy for managing demand from product owners who consume their product.

Key Benefits Achieved

  • Product owner mapping for shared products and services
  • Product owner categorization
  • Product owner prioritization strategy

Activities: Outputs:
5.1 Map dependent product owner relationships
  • Product owner mapping for shared products and services
5.2 Group your product owners into categories
  • Product owner categorization
5.3 Prioritize your product owners
  • Product owner prioritization strategy

Module 6: Develop Your Product Owner Vision

The Purpose

This step will help product owners align their roadmap and backlog strategy to match the level of their product or product family.

Key Benefits Achieved

Product roadmap strategy

Activities: Outputs:
6.1 Define roadmap and backlog approach
  • Product roadmap strategy

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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