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Tableau Software

Tableau Prep

Composite Score

8.1 /10

CX Score

8.3 /10

44 Reviews Write a Review

What is Tableau Prep?

Tableau Prep makes it easier to prepare, shape, and combine data for analysis. Tableau Prep ensures that data sources are clean and organized before sharing, and saves companies countless hours of preparation. Tableau Prep Builder provides a modern approach to data preparation, making it easier and faster to combine, shape, and clean data for analysis within Tableau. By providing a visual and direct path to prep your data, you can get your hands on quality data in just a few clicks.

Company Details

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Awards & Recognition

Tableau Prep won the following awards in the Data Preparation for Analytics category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

Strategy and Innovation

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

Strategy and Innovation

2023

Tableau Prep Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau Prep.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau Prep?

6% Negative

3% Neutral

91% Positive

Pros

Respectful
Trustworthy
Saves Time
Helps Innovate

Feature Ratings

Average 79

Data Profiling

Record Deduplication

Data Cleansing

Data Connectors and Data Mashup

Data Access

Data Packaging

Self Service and Ad Hoc Capabilities

Data Integration

Data Labeling

Data Enrichment

Data Pre-Processing

Vendor Capability Ratings

Average 78

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Tableau Prep Reviews

Dylan C.

Role: Information Technology
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

Ease of use and easy implementation

Likeliness to Recommend

7 /10

What differentiates Tableau Prep from other similar products?

There are some similarities, but having such great support with the Tableau team really sets them apart

What is your favorite aspect of this product?

It can give more power to teams that may not have as much analytical experience.

What do you dislike most about this product?

The license prices are a bit steep

What recommendations would you give to someone considering this product?

If you're not going to have dedicated analysts then this would be a great purchase

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Hemanshi M.

Role: Consultant
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

Saves time and efforts!

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

Tableau Prep differentiates itself from other similar products through: 1) Visual Interface: Tableau Prep offers a visually intuitive interface that allows users to see and interact with their data transformations, making it easier to understand and verify the impact of each step. 2) Seamless Integration: Tableau Prep seamlessly integrates with Tableau Desktop, providing a smooth workflow from data preparation to analysis and visualization within the Tableau ecosystem.

What is your favorite aspect of this product?

Its visual and intuitive interface. This feature allows users to visually navigate and interact with their data transformations, making it easier to understand and manipulate the data. The visual interface enhances the user experience and helps streamline the data preparation process.

What do you dislike most about this product?

It has a steeper learning curve

What recommendations would you give to someone considering this product?

Here are some brief recommendations for someone considering Tableau Prep: Utilize available resources: Take advantage of tutorials, documentation, and the Tableau user community to learn and explore the features of Tableau Prep. Start with small projects: Begin with simpler data preparation tasks to familiarize yourself with the software before tackling more complex projects. Experiment and practice: Explore different features and workflows to understand their impact on your data and gain proficiency through hands-on experience.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Sergio Andres R.

Role: Operations
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2023

very intuitive and easy to use

Likeliness to Recommend

9 /10

What differentiates Tableau Prep from other similar products?

Tableau is known for its powerful data visualization and analytics platform. Here are some key features and differentiators: Visual Data Preparation,Integration with Tableau, Smart Data Cleaning and Profiling, Data Joining and Blending, Schedule and Automation etc

What is your favorite aspect of this product?

It is a very intuitive program that allows for easy integration of information. It is easy to use and provides user-friendly graphical solutions for the end user

What do you dislike most about this product?

Sometimes joins become tedious and the information doesn't migrate completely, which requires manual cleaning

What recommendations would you give to someone considering this product?

Integrate the information quickly and clean the data in a way that makes it easier to work with. Prepare your information to make it much easier to handle in Tableau

Pros

Helps Innovate
Trustworthy
Saves Time
Client Friendly Policies

Latest Research

Tableau Prep

What is Tableau Prep?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

Tableau Prep Ratings

88 Likeliness to Recommend

95 Plan to Renew

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Tableau Prep?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling. such as address standardization and the correction of known invalid values.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Data Access Ability to access data from various sources on-prem and in the cloud and of various type: structured, unstructured, and semi-structured, real-time, etc.

Data Packaging Creating technology-specific data repository design optimized for a consumption use case, e.g.: time-series database, muti-dimensional cube, graph database, etc

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Data Integration Includes integration of data from multiple sources, merging systems, transforming data and capture data to form a unified view of a company's data assets

Data Labeling Ability to annotate/ label data to create a training data set.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Data Pre-Processing Ability to wrangle or pre-process data to ready it for model training.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Tableau Prep Reviews

Dylan C.

Ease of use and easy implementation

Likeliness to Recommend

Pros

Hemanshi M.

Saves time and efforts!

Likeliness to Recommend

Pros

Sergio Andres R.

very intuitive and easy to use

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Data Profiling

Record Deduplication

Data Cleansing

Data Connectors and Data Mashup

Data Access

Data Packaging

Self Service and Ad Hoc Capabilities

Data Integration

Data Labeling

Data Enrichment

Data Pre-Processing

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training