What is HubSpot Marketing Hub (Social)?
HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
98 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Reliable
- Respectful
- Trustworthy
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Dashboards and Visualization
Social Media Channel Integration Outbound
Campaign Execution
Social Moderation and Workflow Management
Social Post Archival
Social Asset Management
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Vendor Support
HubSpot Marketing Hub (Social) Reviews
Gabriel S.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Aug 2024
Basic effective for SMBs. You get what you pay for
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Another cost effective basic tool for smaller brands and companies to publish content and manage incoming messages.
What is your favorite aspect of this product?
Cost was probably the selling point for this level, as well as understanding limitations and knowing what our clients required
What do you dislike most about this product?
Lacks high quality analytical offerings and is limited in many ways.
What recommendations would you give to someone considering this product?
Know what you're getting with this level/package. You're not going to pay much but that comes at an expense if you're looking to leverage data in a more complex manner rather than using this simply to manage incoming and outgoing social content.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Eli H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Product is very intuitive and easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
It's an all-in-one product and does not usually require the integration of 3rd parties like most of the other solutions
What is your favorite aspect of this product?
It provide a complete overview of the processes and the reach especially from a reporting and dashboarding point of view.
What do you dislike most about this product?
The licensing is limited to a certain number of reach.
What recommendations would you give to someone considering this product?
If you can afford it then definitely go for it, it's the best in breed and it give great value
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Effective Service
- Role: Information Technology
- Industry: Machinery
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Great platform!
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Saves Time
