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Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management Enterprise

8.8 / 10
Category
Hootsuite Social Media Management Enterprise
8.8 / 10

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Management - Enterprise category

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Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

4% Negative
8% Neutral
88% Positive

Pros

  • Respectful
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 86

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

88

Social Media Channel Integration Outbound

88

Campaign Execution

87

Social Asset Management

87

Social Post Archival

87

Dashboards and Visualization

86

Social Response Management

86

Contextual Analysis

84

Trend Analysis

83

Sentiment Analysis

83

Vendor Capability Ratings

Average 85

Ease of IT Administration

96

Ease of Customization

94

Availability and Quality of Training

91

Ease of Implementation

90

Product Strategy and Rate of Improvement

90

Ease of Data Integration

89

Usability and Intuitiveness

89

Quality of Features

88

Vendor Support

88

Breadth of Features

84

Business Value Created

81

Hootsuite Social Media Management Enterprise Reviews

Ardi S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Analytics from Hootsuite maximize social impact

Likeliness to Recommend

9 / 10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.

What is your favorite aspect of this product?

Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.

What do you dislike most about this product?

Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.

What recommendations would you give to someone considering this product?

Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2024

My Hootsuite's Dynamic Social Maneuvers

Likeliness to Recommend

9 / 10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Role: Vendor Management
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2023

Expert software

Likeliness to Recommend

10 / 10

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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