What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Conversion Analysis
Paid Search Integration
Search Engine Optimization
Data Visualization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Santosh M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted May 2024
Ease of use of product is great
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is easy to use by any users in the organization
What is your favorite aspect of this product?
I really love the usability of the overall product
What do you dislike most about this product?
I dislike few features like clear conversion analytics
What recommendations would you give to someone considering this product?
Easy to use to start any analytics for your company
Pros
- Unique Features
- Efficient Service
- Caring
- Respectful
Cons
- Vendor Friendly Policies
Naveen S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Fantastic product for marketing peoples.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has a lot of capabilities. It provides a comprehensive overview of data for analysis. Also, users can make customized reports according to their use. It's a nice product. Highly recommended.
What is your favorite aspect of this product?
I like its Dashboard too much. Also how easily it can connect with any third-party tool, resonates me.
What do you dislike most about this product?
I dislike its acquisition report section, where users want to see their data for landing pages. It needs to be improved.
What recommendations would you give to someone considering this product?
Yes, I highly recommend this product to every marketer.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Sean W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Took a while for us to learn but great service!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Vast amount of analytics and reporting available from this service
What is your favorite aspect of this product?
we can track everything and get a clear overview of what is working
What do you dislike most about this product?
It took us a little while to get the hang of it
What recommendations would you give to someone considering this product?
It can be a little daunting to learn at first but its really a key part of our business now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing