What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
.Kim M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Featuture-rich but not built for smaller firms.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Products. Easy integration with other Google products like Google Ads and search console to provide a more comprehensive marketing picture.
What is your favorite aspect of this product?
Google Analytics is feature-rich offering in-depth insights.. It goes above and beyond basic website and traffic metrics.
What do you dislike most about this product?
The interface is complex and difficult to navigate. It has a steep learning curve. Many of the more advanced featutes such such as event tracking have additional setup requirments beyond the basic implementation.
What recommendations would you give to someone considering this product?
Use this product if you are familiar with it already or have time to study and learn the interface, wihch has a very steep learning curve.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Caring
Ipek Nil B.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted May 2024
Still Amazing Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think this tool does not have any competitors at all, it is simply the best one.
What is your favorite aspect of this product?
I like the way that Google Analytics 4 collects more and more traffic information accurately.
What do you dislike most about this product?
I do not want like the design of GA4 because it is more complex than GA universal.
What recommendations would you give to someone considering this product?
I would recommend them to get GA4 trainings as much as possible.
Pros
- Effective Service
- Fair
- Continually Improving Product
- Reliable
Yunus Emre T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
It is easy to connect to the websites.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The detailed and simple presentation
What is your favorite aspect of this product?
The data accuracy
What do you dislike most about this product?
More different kinds of presentations could exist
What recommendations would you give to someone considering this product?
I would strongly recommend to use it for detailed analysis.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features