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Amplitude

Amplitude Analytics

Composite Score

7.8 /10

CX Score

7.7 /10

41 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

0 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2026

0 Top Rated Capabilities

2 Top Rated Features

2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

92 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

12% Neutral

88% Positive

Pros

Enables Productivity
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor's Interest First

Feature Ratings

Average 80

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Device and Browser Analytics

Data Management

Data Integrity

API Framework

Data Analysis and Survey Function

Mobile Functionality

Marketing Analytics

Data Warehousing

Vendor Capability Ratings

Average 80

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

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Website Analytics

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Amplitude Analytics Reviews

Mihir M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Very good analytical tool for analysis

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude helps with behavioral analytics, real-time data, user segmentation, retention analysis, custom event tracking, A/B testing, and user journey mapping. It integrates with various data sources for comprehensive insights.

What is your favorite aspect of this product?

The ease of slicing the data and drawing insights out of the data is the best part

What do you dislike most about this product?

Amplitude is a bit costly and needs a training to use the product, can't be used without experience

What recommendations would you give to someone considering this product?

Anyone planning to take up Amplitude should do the POC first, it'll give you enough time to get the training and understand all features of Amplitude

Pros

Unique Features
Reliable
Performance Enhancing
Enables Productivity

Wolf-Ekkehard H.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Insightful, Easy to Follow, and a Game-Changer

Likeliness to Recommend

9 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude is very easy to use for non-analytics professionals. For instance, if creating a standard set of dashboards, I expect anyone would be able to duplicate them, modify or change something -- like customer -- and easily change the filter or display (date, etc).

What is your favorite aspect of this product?

Visibility of key metrics

What do you dislike most about this product?

Event creation requires someone more experienced in analytics as opposed to very easy manipulation

What recommendations would you give to someone considering this product?

Dive into it, find someone in your organization to clearly own the event build.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Thomas C.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

Amplitude Analytics Ratings

89 Likeliness to Recommend

92 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Mobile Functionality Can be used on mobile devices​.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Analytics

Website Analytics

Amplitude Analytics Reviews

Mihir M.

Very good analytical tool for analysis

Likeliness to Recommend

Pros

Wolf-Ekkehard H.

Insightful, Easy to Follow, and a Game-Changer

Likeliness to Recommend

Pros

Thomas C.

Likeliness to Recommend

Pros

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1
Since last award

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Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Device and Browser Analytics

Data Management

Data Integrity

API Framework

Data Analysis and Survey Function

Mobile Functionality

Marketing Analytics

Data Warehousing

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization