Storyboard: Leverage Social Media for Customer Interaction


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The majority of B2B and B2C interactions are social at some point. Failure to craft a customer interaction strategy that embraces social channels puts companies at a significant competitive disadvantage.

This research will help you:

  • Understand the value proposition of using social channels for customer interaction across a variety of business domains.
  • Build a strategy that successfully incorporates the social media services that will resonate with your target customer base.
  • Align the efforts of IT and the business to form a cohesive, role-based social media program.
  • Put the right mechanisms in place for ongoing governance of your social media initiatives.

 

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