As social media maturity increases, the need for proper management and governance of social initiatives cannot be ignored. The creation of a governance structure like a steering committee can provide advice and guidance for organizations. The Social Media Steering Committee Charter is a customizable template for delineating responsibilities among the members of the committee to further an organization’s social media strategies. This template will help to:
- Clearly state the objectives of the committee, as well as the more granular responsibilities and protocols
- Make the committee accountable for social media decisions
Establishing a Social Media Steering Committee is an important component of the implementation of a social media strategy.