The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service. Based on your answers to a series of questions about your organization, the tool will evaluate the potential benefits your organization can expect from a social media implementation.
You will be asked to provide specific evaluation criteria, such as:
- The importance of branding at your organization
- A basic profile of your customers
- Your tactics for customer service
This opportunity assessment tool supplies a starting point for organizations deciding where to allocate social media resources for maximum results. Use the tool in conjunction with the Leverage Social Media for Customer Interaction storyboard.