Social Media Opportunity Assessment Tool

Author(s): Timothy Hickernell, Ben Dickie, Paul Ouellette, Andrew Kum-Seun

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The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service. Based on your answers to a series of questions about your organization, the tool will evaluate the potential benefits your organization can expect from a social media implementation.

You will be asked to provide specific evaluation criteria, such as:

  • The importance of branding at your organization
  • A basic profile of your customers
  • Your tactics for customer service

This opportunity assessment tool supplies a starting point for organizations deciding where to allocate social media resources for maximum results. Use the tool in conjunction with the Leverage Social Media for Customer Interaction storyboard.

View the Complete Blueprint:

Select and Implement a Social Media Management Platform

Vendor Evaluation

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