Social Media Maturity Assessment Tool

Author(s): Timothy Hickernell, Ben Dickie, Anastasia Shteyn

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IT leaders need to know where their organizations fall on a relative scale of social media maturity. Social media maturity refers to the level of process and technology integration across different business domains (such as marketing, PR, sales, and customer service). This tool will:

  • Help you determine your organization’s level of maturity
  • Recommend steps to either move to the next level, or optimize the status quo of your efforts.

Organizations that use social media across business domains are either in the distributed, the loosely coupled, or the command center stages of the Social Media Maturity Model.

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