Vendor Landscape Storyboard: CRM Suites for Gaming, Hospitality, and Leisure

Author(s): Larry Fretz


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This research is designed for gaming & hospitality organizations looking for a flexible, scalable, and powerful Customer Relationship Management (CRM) solution to drive patron acquisition, retention, and growth and build profitable patron relationships and experiences. Your organization’s use case may include advanced marketing automation with social capabilities, solid mobile support, or extensive guest & contact record management features. Whatever is the case, Info-Tech has determined the most suitable vendors for your organization.

Use this research to:

  • Understand current capabilities of CRM vendors and evaluate offerings for best fit.
  • Understand the state of the market and its future.
  • Use scenario analysis to shortlist vendors.

Info-Tech evaluated seven competitors in the CRM market. Use this vendor landscape to be certain your CRM vendor is meeting your gaming and hospitality organization’s requirements.

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