Select and Implement a Web Experience Management Solution

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A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward: failing to do so will result in customer attrition and lost revenue.
Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process.

Our Advice

Critical Insight

WEM products are not a one-size-fits-all investment: unique evaluations and customization are required in order to deploy a solution that fits your organization.
WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
Phase your WEM implementation: Start with core capabilities such as content management, then add additional capabilities for site analytics and dynamic experience.

Impact and Result

Align marketing needs with identified functional requirements.
Implement a best-fit WEM that increases customer acquisition and retention, and provides in-depth capabilities for site analysis.
Optimize procurement and operations costs for the WEM platform.

Select and Implement a Web Experience Management Solution Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should select and implement a WEM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Select and Implement a Web Experience Management Solution – Executive Brief

1. Launch the WEM project and collect requirements

Conduct a market overview, structure the project, and gather requirements.

2. Select a WEM solution

Analyze and shortlist vendors in the space and select a WEM solution.

3. Plan the WEM implementation

Plan the implementation and evaluate project metrics.

Member Testimonials

After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.

Client

Experience

Impact

$ Saved

Days Saved

Testimonial

Michigan State Court Administrative Office (SCAO)

Workshop

10/10

N/A

Ben and Adriana did a fantastic job. This was our first Info-Tech workshop, to be honest I didn't know what to expect. Your team was well prepare... Read More

Libbey Glass

Guided Implementation

8/10

$25,829

Facilitator had great knowledge and feedback

Administrative Office Of The Courts

Guided Implementation

10/10

$22,283

Ben did not waste any time. He was prepared, asked pointed questions, and delivered the advice and value quickly, which I appreciate. We do not oft... Read More

Workshop: Select and Implement a Web Experience Management Solution

Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Launch of the WEM Selection Project

The Purpose

Discuss the general project overview for the WEM selection.

Key Benefits Achieved

Launch of your WEM selection project.
Development of your organization’s WEM requirements.

Activities

Outputs

1.1

Facilitation of activities from the Launch the WEM Project and Collect Requirements phase, including project scoping and resource planning.

WEM Procurement Project Charter

1.2

Conduct overview of the WEM market landscape, trends, and vendors.

WEM Use-Case Fit Assessment

1.3

Conduct process mapping for selected marketing processes.

1.4

Interview business stakeholders.

1.5

Prioritize WEM functional requirements.

Module 2: Plan the Procurement and Implementation Process

The Purpose

Plan the procurement and the implementation of the WEM solution.

Key Benefits Achieved

Selection of a WEM solution.
A plan for implementing the selected WEM solution.

Activities

Outputs

2.1

Complete marketing process mapping with business stakeholders.

Vendor Shortlist

2.2

Interview IT staff and project team, identify technical requirements for the WEM suite, and document high-level solution requirements.

WEM RFP

2.3

Perform a use-case scenario assessment, review use-case scenario results, identify use-case alignment, and review the WEM Vendor Landscape vendor profiles and performance.

Vendor Evaluations

2.4

Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.

Selection of a WEM Solution

2.5

Meet with project manager to discuss results and action items.

WEM projected work break-down
Implementation plan
Framework for WEM deployment and CRM/Marketing Management Suite Integration

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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