Select and Implement a Web Experience Management Solution

A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward: failing to do so will result in customer attrition and lost revenue.
Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process.

Our Advice

Critical Insight

WEM products are not a one-size-fits-all investment: unique evaluations and customization are required in order to deploy a solution that fits your organization.
WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
Phase your WEM implementation: Start with core capabilities such as content management, then add additional capabilities for site analytics and dynamic experience.

Impact and Result

Align marketing needs with identified functional requirements.
Implement a best-fit WEM that increases customer acquisition and retention, and provides in-depth capabilities for site analysis.
Optimize procurement and operations costs for the WEM platform.

Select and Implement a Web Experience Management Solution Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should select and implement a WEM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Select and Implement a Web Experience Management Solution – Executive Brief

1. Launch the WEM project and collect requirements

Conduct a market overview, structure the project, and gather requirements.

2. Select a WEM solution

Analyze and shortlist vendors in the space and select a WEM solution.

3. Plan the WEM implementation

Plan the implementation and evaluate project metrics.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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