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Design Data-as-a-Service

Journey to the data marketplace ecosystems.

  • Lack of a consistent approach in accessing internal and external data within the organization and sharing data with third parties.
  • Data consumed by most organizations lacks proper data quality, data certification, standards tractability, and lineage.
  • Organizations are looking for guidance in terms of readily accessible data from others and data that can be shared with others or monetized.

Our Advice

Critical Insight

  • Despite data being everywhere, most organizations struggle to find accurate, trustworthy, and meaningful data when required.
  • Connecting to data should be as easy as connecting to the internet. This is achievable if all organizations start participating in the data marketplace ecosystem by leveraging a Data-as-a-Service (DaaS) framework.

Impact and Result

  • Data marketplaces facilitate data sharing between the data producer and the data consumer. The data product must be carefully designed to truly benefit in today’s connected data ecosystem.
  • Follow Info-Tech’s step-by-step approach to establish your DaaS framework:
    1. Understand Data Ecosystem
    2. Design Data Products
    3. Establish DaaS framework

Design Data-as-a-Service

Start here – Read the Executive Brief

Read our concise Executive Brief to find out why you should design Data-as-a-Service (DaaS), review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Understand data ecosystem

Provide clear benefits of adopting the DaaS framework and solid rationale for moving towards a more connected data ecosystem and avoiding data silos.

2. Design data product

Leverage design thinking methodology and templates to document your most important data products.

3. Establish a DaaS framework

Capture internal and external data sources critical to data products success for the organization and document an end-to-end DaaS framework.

Onsite Workshop: Design Data-as-a-Service

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Data Marketplace and DaaS Explained

The Purpose

The purpose of this module is to provide a clear understanding of the key concepts such as data marketplace, data sharing, and data products.

Key Benefits Achieved

This module will provide clear benefits of adopting the DaaS framework and solid rationale for moving towards a more connected data ecosystem and avoiding data silos.




Review the business context


Understand the data ecosystem


Draft products ideas and use cases

  • Data product ideas
  • Data sharing use cases

Capture data product metrics

  • Data product metrics

Module 2: Design Data Product

The Purpose

The purpose of this module is to leverage design thinking methodology and templates to document the most important data products.

Key Benefits Achieved

Data products design that incorporates end-to-end customer journey and stakeholder map.




Create a stakeholder map


Establish a persona


Data consumer journey map


Document data product design

  • Data product design

Module 3: Assess Data Sources

The Purpose

The purpose of this module is to capture internal and external data sources critical to data product success.

Key Benefits Achieved

Break down silos by integrating internal and external data sources




Review the conceptual data model


Map internal and external data sources

  • Internal and external data sources relationship map

Document data sources

Module 4: Establish a DaaS Framework

The Purpose

The purpose of this module is to document end-to-end DaaS framework.

Key Benefits Achieved

End-to-end framework that breaks down silos and enables data product that can be exchanged for long-term success.




Design target state DaaS framework


Document DaaS framework


Assess the gaps between current and target environments

  • Target DaaS framework

Brainstorm initiatives to develop DaaS capabilities

  • DaaS initiative

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Try Our Guided Implementations

Get the help you need in this 3-phase advisory process. You'll receive 8 touchpoints with our researchers, all included in your membership.

Guided Implementation #1 - Understand data ecosystem
  • Call #1 - Scope requirements, objectives, and your specific challenges.
  • Call #2 - Assess current maturity.
  • Call #3 - Discuss DaaS benefits and concepts.

Guided Implementation #2 - Design data product
  • Call #1 - Evaluate data product idea.
  • Call #2 - Create data product design.

Guided Implementation #3 - Establish a DaaS framework
  • Call #1 - Map internal and external data.
  • Call #2 - Document data service framework.
  • Call #3 - Formalize data sharing agreements.


Rajesh Parab


  • Calvin Robinson, Data Architect, NASA
  • Jorden Thomas, Solution Architect, Databricks
  • Wouter Los, Owner, Los consulting
  • Izabela Edmunds, Architect, Mott Macdonald LLC.
  • Jodie Lunnon, Data Manager, Mott Macdonald LLC.
  • Krishna Mupparaju, CDO, Kentucky COT
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