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Build a Product Canvas

Bridge the gap between your product roadmap and backlog for stakeholders and delivery teams.

  • Many teams have difficulty aligning product changes to enterprise and product goals.
  • Organizations lack a consistent, high-level view of products.
  • A release is greater than the sum of changes and needs to be aligned to outcomes.

Our Advice

Critical Insight

  • Products are more than the sum of their parts. Backlogs and roadmaps do not enable a common product understanding.
  • A canvas is a fast, visual dashboard. A canvas creates an executive and team dashboard that communicates the most important information.
  • Teams need to share a common understanding of each product. The canvas aligns teams to outcomes, improving decisions at all levels.

Impact and Result

  • Develop a consistent canvas template to use across products, services, and releases to quickly and effectively communicate the most important information.
  • Use the canvas to align teams from enterprise strategy to delivery, implementation, and operations.
  • Bridge the gap between product roadmaps and backlog management by using each canvas to align teams on the desired outcome, goals, and key criteria.
  • Use a product canvas to communicate and position products and services within the organization’s product portfolio.
  • Use the release canvas to communicate product/service changes to facilitate operational changes.

Build a Product Canvas Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should leverage a product or release canvas, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Create product and release canvases

Learn how a canvas can be used as an effective dashboard for executives, stakeholders, and product delivery teams. Customize the provided templates to match your organizational needs.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 1-phase advisory process. You'll receive 2 touchpoints with our researchers, all included in your membership.

  • Call 1: Define canvas fields and information. Customize the canvas to fit your culture. Discuss other canvas templates.
  • Call 2: Review supplemental inputs.


Hans Eckman


  • Emily Archer, Lead Business Analyst, Enterprise Consulting, authentic digital agency
  • Cari J. Faanes-Blakey, CBAP, PMI-PBA, Enterprise Business Systems Analyst, Vertex, Inc.
  • Saeed Khan, Founder, Transformation Labs –
  • Hoi Kun Lo, Product Owner, Nielsen
  • Vincent Mirabelli, Principal, Global Project Synergy Group
  • Brenda Peshak, Product Owner, Widget Industries, LLC
  • 10 anonymous external contributors
  • 7 anonymous company contributors
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