Info-Tech in the News

thumbnail for Back to CX Basics: Where Does Modern Tech Fit In?
Mar 07, 2024

Back to CX Basics: Where Does Modern Tech Fit In?

Julie Geller, principal research director, highlights the significance of incorporating generative AI into customer experience strategies for achieving personalization at scale while cautioning against neglecting fundamental customer service principles.

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thumbnail for What Are the Pros and Cons of Shadow IT?
Mar 05, 2024

What Are the Pros and Cons of Shadow IT?

John Annand, research practice lead, explores the complexities of shadow IT, highlighting its potential to foster innovation and efficiency by allowing employees to use their preferred tools and solutions. Annand also underscores the significant risks associated with unmanaged and unauthorized IT...

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thumbnail for Microsoft's AI Access Principles Are All About Its Market Position
Mar 01, 2024

Microsoft's AI Access Principles Are All About Its Market Position

Brian Jackson, principal research director, discusses Microsoft's AI access principles, focusing on how they align with the company's market positioning strategy. Jackson explores Microsoft's approach to AI development and deployment, emphasizing the strategic implications for market competition ...

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thumbnail for Uber Overhauls Live Chat, Increasing Customer Adoption
Feb 26, 2024

Uber Overhauls Live Chat, Increasing Customer Adoption

Julie Geller, principal research director, shares insights on Uber's strategic move to enhance its customer service by integrating live chat functionality. According to the company, this upgrade is part of Uber's effort to meet the evolving expectations of its users for more immediate and accessi...

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thumbnail for Deepfakes Are About to Become a Lot Worse, OpenAI’s Sora Demonstrates
Feb 23, 2024

Deepfakes Are About to Become a Lot Worse, OpenAI’s Sora Demonstrates

Brian Jackson, principal research director, discusses the evolving threat of deepfakes, highlighting a significant development by OpenAI named Sora. According to Jackson, this technology demonstrates an advanced level of deepfake creation, raising concerns about the potential misuse in spreading ...

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thumbnail for Generative AI Skills Bring Nearly 50% Salary Bump: Indeed
Feb 21, 2024

Generative AI Skills Bring Nearly 50% Salary Bump: Indeed

Brian Jackson, principal research director, discusses the impact of generative AI on job markets and salaries. The surge in demand for AI-related roles is significantly influencing compensation trends. Jackson's insights shed light on how the advent of AI technologies is reshaping career prospect...

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thumbnail for Top Tech Learning Resources For Both Pros And Laypeople
Feb 20, 2024

Top Tech Learning Resources For Both Pros And Laypeople

Mark Tauschek, distinguished analyst and research fellow, contributes to a discussion on the best tech learning resources available for both professionals and laypeople. Tauschek highlights the need to acquire or hone effective GenAI prompt writing as an essential skill.

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thumbnail for Why Generative AI Experiments Fail
Feb 14, 2024

Why Generative AI Experiments Fail

Brian Jackson, principal research director, discusses the high failure rate of generative AI experiments in organizations, highlighting that many experiments do not progress to deployment. Jackson emphasizes the importance of setting clear objectives, understanding the technology's limitations, a...

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thumbnail for Report: Associations Lag in AI Adoption
Feb 13, 2024

Report: Associations Lag in AI Adoption

Neil de Ridder, managing partner, shares insights from Info-Tech's research that show how associations are falling behind in adopting AI technologies. The report highlights that the lag is due to various challenges, including a lack of clear AI strategy, budget constraints, and skill gaps. Despit...

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