Tools

Product Launch Asset Creation Template

This template will assist you in developing the assets which will be used in the PR campaign.

PR Product Launch RACI and Detailed Checklist

This detailed template will help you build alignment between departments and ensure all critical steps for the launch are completed.

PR Product Launch Tracking Template – Key Media Contacts and Influencers

Use this template to track the status of key media contacts and influencers and metrics.

Outsource IT Infrastructure Risk Assessment Workbook

A structured workbook that supports every stage of your outsourcing preparations.

Transportation Capability-to-Data Matrix Workbook

This Excel workbook is used to help transportation leaders prioritize strategic goals and assess the value of data by mapping current challenges to existing capabilities,...

Brand Strategy Canvas

A visual guide and structured approach to analyze, evaluate, and optimize elements for a compelling and differentiated brand, ensuring alignment with stakeholders and...

Brand Strategy Guidelines

The guide serves to align the brand strategy with business objectives and establish a strong and memorable brand presence in the market.

IT Vendor Contract Optimization Workbook and Plan

A comprehensive workbook to help you inventory, assess, prioritize, and optimize your IT vendor contracts.

Deepfake Threat Assessment Tool

An Excel-based scenario-mapping tool to score the likelihood and impact of deepfake risks in your organization.

Infrastructure & Operations Skills Inventory and Gap Analysis

An Excel template to assess how well your organization’s technical skills and staffing can support your technology strategy and goals.
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