Tools
Topics
Pick Your Price Model WorkbookA structured tool to help you prioritize which pricing models build the correct roadmap to ensure success. |
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Go-to-Market Strategy RACI and Launch Checklist WorkbookThe Go-to-Market Strategy RACI and Launch Checklist Workbook helps you outline team roles, responsibilities, tasks, due dates for a comprehensive Go-to-Market strategy, and... |
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Asset Sunsetting ToolThe Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data... |
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Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat SheetThis is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the... |
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Competitive Intelligence and Go-to-Market AI PlaybookThis playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis. |
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Board Management Vendor Selection WorkbookKey resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to... |
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Build vs. Buy Decision TreeThis tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house. |
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Asset Quick Start GuideThis guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and... |
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Go-to-Market Strategy Cost Budget and Revenue Forecast WorkbookThe Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook enables the capture of costs related to product design, build and launch, and helps you compare... |
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Product Market Opportunity Sizing WorkbookThe Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your... |
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