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This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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An end-to-end framework that walks through the CLM platform selection process.
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This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
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In this concise publication, we introduce you to Info-Tech's Applications Playbook, a structured, calendar-aligned, actionable framework that Applications leaders can...
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This blueprint highlights that using Public Relations can significantly increase a product launch success.
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A timely, actionable report that reviews four priorities for applications leaders in the coming year.
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Our Build a Strong Analyst Relations Program Foundation blueprint guides your AR program's foundational success with insights from AR experts, ways to diagnose your current...
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This research outlines how to use AI to profile businesses, segment markets, and benchmark competitors.
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Connecting through social media is an essential way to engage with your customers. Identify the best tools that suit your social media management needs.
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This blueprint enables you to deliver digital products at the scale of your organization by defining digital product families.
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