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Quickly diagnose what’s not working within your lead gen engine so that you can remedy the issues uncovered and get back on track, building new customer relationships and...
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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Customer advocacy builds relationships with customers, nurtures brand advocacy, gives marketing credibility, and differentiates you from the competition; it’s critical to...
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Firms are investing in modern release practices (including continuous integration and delivery) based around product ownership, Agile, and DevOps. They continue to see...
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Organizations are under pressure to align the value they provide with the organization’s goals and overall company vision. In response, they are moving to product-centric...
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Low- and no-code promises enticing benefits, but they come with caveats. Without the right training, adoption plan, and governance structure for low- and no-code, IT will...
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Application development represents the core of an organization’s ability both to innovate and to support its existing client base. To balance these two functions...
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Products are the lifeblood of an organization. They deliver the capabilities needed to deliver value to customers, internal users, and stakeholders. Product-centric...
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