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An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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The Applications Priorities 2026 report explores four critical initiatives to reinforce applications team fundamentals, drive AI-enabled value, and ensure consistent,...
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Our research shows that the 25% of AR programs that deliver business value back to their companies do so by bringing analyst insights “inside” to build a better business....
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This blueprint walks you through building an optimized application support team. It provides practical steps to estimate staffing needs, define role requirements, determine...
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Integrating AI‐driven signals into marketing, sales, and R&D pipelines enables organizations to tap into vast data sets, ranging from customer behavior and usage analytics...
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Agile transformations can be difficult and complex to implement. That’s because they require fundamental changes in the way an organization thinks and behaves (and many...
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The need for business agility is growing, but many organizations still focus on product delivery at a tactical level. How well are individual product teams' changes aligned...
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Social media management solutions allow businesses and brands to manage multiple social media accounts in one tool. The number of different social media platforms has...
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate sales,...
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