Applications - Blueprints

The Power of Segmentation

Effective market segmentation research is essential, providing a clear path forward by identifying lucrative market segments for targeted efforts. Proper research...
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Competitive Intelligence Software Selection Guide

Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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Enterprise Application Change: It’s All About Business Capabilities

It is time to stop thinking about requirements and start thinking about business capabilities.

Agile Requirements Management Using a Tiered Approach

This detailed keynote from Info-Tech LIVE 2024 explores techniques for managing Agile backlogs, including how using a tiered backlog approach allows for just-in-time...

From Silos to Synergy: Create Marketing and IT Alignment

CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and...
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Maximize ROI on Sales and Marketing Collateral

Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...

Go-to-Market Strategy on a Page

A GTM strategy on a page streamlines strategy development, addressing challenges like information overload, cross-functional alignment, market navigation, prioritization,...
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Build Your Exponential IT Product Practice

Exponential technologies such as generative AI have changed the way organizations should operate and deliver value. IT must change its traditional product delivery...

Crush Your Product Launch

Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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Event Activation Playbook

Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time. This guide walks you through the...
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