Applications - Blueprints

Develop a Plan to Overcome Your Microsoft Power Apps Challenges

Use this four-step research framework to properly address these critical issues before scaling Power Apps across your organization.

Leave a Lasting Impression With a Compelling Brand Identity

This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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Contract Lifecycle Management Platform Selection Guide

Contracts underpin every supplier relationship, customer agreement, and revenue commitment. As regulatory requirements, customer and supplier ecosystems, and digital...
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Turn Share of Voice Growth Into a Strategic Weapon

With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important, as...
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The Applications Playbook

Organizations rely on their IT leaders more than ever to deliver the transformation and innovation needed to thrive in today’s ever-evolving tech landscape – but IT teams...

Improve External PR Communications for Greater Product Launch Success

An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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Applications Priorities 2026

The Applications Priorities 2026 report explores four critical initiatives to reinforce applications team fundamentals, drive AI-enabled value, and ensure consistent,...

Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Build a Strong Analyst Relations Foundation

Our research shows that the 25% of AR programs that deliver business value back to their companies do so by bringing analyst insights “inside” to build a better business....
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Right-Size Your Enterprise Application Support Team

This blueprint walks you through building an optimized application support team. It provides practical steps to estimate staffing needs, define role requirements, determine...
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