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In this report, we explore 10 key practices from across the software selection lifecycle. Supported by the latest data and combined with practical next steps, this research...
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Onboarding is the most important step in the customer journey. It kicks off and establishes the tone for the customer relationship and sets customers up for success and...
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Effective market segmentation research is essential, providing a clear path forward by identifying lucrative market segments for targeted efforts.
Proper research should...
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Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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This detailed keynote from Info-Tech LIVE 2024 explores techniques for managing Agile backlogs, including how using a tiered backlog approach allows for just-in-time...
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CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and marketing...
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Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...
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A GTM strategy on a page streamlines strategy development, addressing challenges like information overload, cross-functional alignment, market navigation, prioritization,...
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Exponential technologies such as generative AI have changed the way organizations should operate and deliver value. IT must change its traditional product delivery...
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Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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