Applications

Lead Gen Engine Optimization Strategy Template

A step-by-step document that walks you through how to properly optimize the performance of your lead gen engine.

Lead Gen Engine Diagnostic Tool

An easy to use diagnostic tool that will help you quickly pinpoint weakness within your lead gen engine.

Diagnose and Optimize Your Lead Gen Engine Storyboard

88% of marketing professionals are unsatisfied with their ability to convert leads, but poor lead conversion is just a symptom of a much larger problem with the lead gen...

Diagnose and Optimize Your Lead Gen Engine

Quickly diagnose what’s not working within your lead gen engine so that you can remedy the issues uncovered and get back on track, building new customer relationships and...

Optimize Software Pricing in a Volatile Competitive Market Executive Brief

This Executive Brief will build your skills on how to price new products or adjust pricing for existing products. Disciplines made using our pricing methodology...

Optimize Software Pricing in a Volatile Competitive Market

Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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Huawei and Canada’s Recent 5G Ban: Your Supply Chain Could Still Be at Risk

This technology brief will describe Huawei’s history and its current technology focus, possible cause for concerns based on multiple allegations, and finally how use of...

Get Started With Customer Advocacy – Executive Brief

This executive brief will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer...

Get Started With Customer Advocacy

Customer advocacy builds relationships with customers, nurtures brand advocacy, gives marketing credibility, and differentiates you from the competition; it’s critical to...

Reduce IT Risk Exposure in the Canadian Public Sector

Public-sector pension funds are the latest target in a trend of rising scrutiny of government and other institutions that serve Canadians. Are you able to ensure...
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