Marketing Solutions - Templates & Policies
Topics
Buyer Persona Creation TemplateThis template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues. |
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Buyer Persona and Journey Summary TemplateThis template accompanies the Create a Buyer Persona and Journey blueprint and is used to cut and paste findings from the Buyer Persona Creation Template and/or the Buyer... |
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CRM Vendor Demo ScriptUse this template to support your business's evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their solution's... |
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Software Acquisition and Usage PolicyUse Info-Tech's sample policy to launch software acquisition management efforts to the top of your priority list. |
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Change Control – Freezes & Risk Evaluation PolicyThe purpose of this policy is to ensure that IT staff recognize that changes to computer systems tend to destabilize those systems. |
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Digital Marketing Communication DeckUse this communication deck to educate IT and Marketing stakeholders on the generic value of digital marketing channels. Get everyone on the same level and establish a... |
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Vendor Response TemplateUse the template to receive proposals that reflect the problem at hand. Request an appropriate level of detail for your specific procurement. |
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Social CRM Project CharterA social media project is a multi-departmental undertaking that must be managed well to be successful. Document the process in a formal project charter to keep everyone on... |
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E-Mail TCO WorksheetThe “E-Mail TCO Worksheet” helps IT leaders peer into existing e-mail infrastructure and provisioning costs. IT leaders will gather expense information for 19 specific cost... |
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