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An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Our research shows that the 25% of AR programs that deliver business value back to their companies do so by bringing analyst insights “inside” to build a better business....
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Integrating AI‐driven signals into marketing, sales, and R&D pipelines enables organizations to tap into vast data sets, ranging from customer behavior and usage analytics...
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Social media management solutions allow businesses and brands to manage multiple social media accounts in one tool. The number of different social media platforms has...
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Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate sales,...
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This blueprint provides a step-by-step system for designing a measurable, scalable, and buyer-driven CX strategy. It integrates personas, journeys, predictive insights, and...
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Use this research to transform your relationships with stakeholders in order to drive IT satisfaction and success.
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This 2025 vendor insights report, built on 175,000 verified reviews across 400+ software categories, reveals how buyer behavior is changing in an era of economic pressure,...
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Align your tools, data, and teams to eliminate CX friction and execute a seamless omnichannel strategy. This playbook zeroes in on the highest-impact gaps in your customer...
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