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Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Customers want to consume concise content and information quickly. Websites have limited time to prove their usefulness to a new user. Content needs to be as few clicks...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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Take a business process management (BPM)-centric approach to model the desired future state of your customer service IT systems. Then develop an overall IT systems...
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Leading search engine optimization methods focus on creating and posting relevant keyword-rich content, not just increasing page rank. Content and keywords should move...
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Enable marketing, sales, and customer service teams by successfully choosing and implementing a suite for customer relationship management.
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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The Social Media workshop provides clear, measurable improvements to your social media strategy,
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Marketers only have 7 seconds to capture a visitor's attention but often don't realize that the space between competitors and their company is that narrow. They often...
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Similar to their customer experiences, employees want an overall employee experience that fits more seamlessly into their lives. Organizations not only have to compete...
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