Vendor Landscape: CRM Suites for Small Enterprises
Your small enterprise still needs all the commodity features, now with a social flair.
- Customer Relationship Management (CRM) suites are important for acquiring, retaining, and growing your customer base.
- Adopt a dedicated CRM suite for integrated automation of sales, marketing, and service processes, and don’t cut corners when it comes to social media; it’s today’s true market differentiator.
- Determine which CRM products are most appropriate for particular use cases and scenarios.
Our Advice
Critical Insight
- Info-Tech evaluated seven competitors in the small enterprise CRM market. An improvement in mobile capabilities was recognized, but social media integration and employee-to-employee collaboration was underwhelming.
- Small enterprises should consider investing into best-of-breed Social Media Management Platforms (SMMPs) and internal collaboration tools to ensure sufficient functionality.
Impact and Result
- Shortlist the solutions based on your budget and feature requirements, paying close attention to social, mobile, and collaboration feature sets.
- Save time and money by using Info-Tech’s Vendor Landscape to compare and contrast the major small enterprise CRM vendors, and then create a shortlist of the most appropriate vendors.
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