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This research aims to contextualize the current Customer Relationship Management (CRM) market for vendors and solution providers. It provides survey-based data and analysis to help these groups more effectively market and sell CRM solutions.
This tool will assist you in determining the value to your SMB of a standalone Customer Relationship Management (CRM) suite, as well as best-of-breed point solutions for sales, marketing, and customer service.
The environment in which SMBs manage relationships with their customers is always changing, and new technologies are making it imperative that organizations deploy the correct customer management strategies and tools. Deciding which CRM suite...
The corporation no longer dictates what the customer wants - the customer is now the real decision maker. SMBs are expected to meet increasingly complex customer demands, and this, along with increasing interaction volumes (due in large part to...
The complexity of product portfolios and customer service inquiries, as well as increasing interaction volumes (due in large part social media), means that customer service can no longer be conducted with simple tools. Many organizations require...
Sage Software recently held its 2008 Insights conference for its channel partners. New ERP suite bundles were announced which target the SMB market and the strategic plan released in March, 2008 for the Sage CRM family (Sage SalesLogix, Sage CRM...
Customer Relationship Management (CRM) is experiencing a resurgence in enterprises of all sizes, following market consolidation over the last five years. New market trends, such as Software-as-a-Service (SaaS) and application development trends...