Social Media Tools for Customer Relationship Management

Author(s): Ileana Funez

This report will provide IT vendors and solution providers with a high-level look at the tools and services that enable social media sales and support through a social customer relationship management strategy.

Topics covered will include:

  • What is social customer relationship management?
  • Overview of social media services.
  • Overview of social media tools.
  • Examples of CRM suites with social media capabilities.
  • Examples of social channel aggregators & managers.