It is impossible for IT to build the capabilities needed to support digital marketing without knowing exactly which digital channels your organization will pursue. This tool will help your organization select digital channels based on:
- Fit with organizational goals
- Fit with organizational structure and business model
- Fit with specific products
- Fit with the digital usage of target segments
The tool will leave your IT department with a roadmap for building every capability needed to completely enable digital marketing. Your next steps will be to proceed to vendor selection and contacting Info-Tech Research Group for position descriptions.