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State of the Social UnionThis report studies the current state of social media adoption and its impact on organizations of different sizes. It is designed to help B2B companies decide whether to... |
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Social Media in B2B IT Purchasing: The IT Decision-Maker PerspectiveIT decision makers seek the best and most informative sources for major purchases. This report examines how IT decision makers use social media services to research... |
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Social Media Marketing through the Channel: An IBM Case StudyAlthough the application of social media in the B2B domain is still in its infancy, vendor partners need to start thinking about how they can add value now. Vendors, like... |
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Developing a Social Media Strategy for IT Sales, Marketing and SupportThis report provides guidance to IT vendors and solution providers looking to develop a social media strategy for marketing, sales, and customer service efforts. |
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Social Media Tools for Customer Relationship ManagementThis report will provide IT vendors and solution providers with a high-level look at the tools and services that enable social media sales and support through a social... |
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Understanding Social Media for IT Sales, Marketing, and SupportThis report will help IT vendors and solution providers understand the importance of having a social media strategy for customer interaction. |
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Improve IT's Relationship to the Customer Service GroupConsider Info-Tech's tips and advice for bringing a higher level of service to the Customer Service team. |
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Storyboard: Improve IT-End User RelationsEnd user-IT relationships have an impact on overall workplace conditions. End-user satisfaction with IT service and communication determines the overall end user-IT... |
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Partner Cloud Economics: Paths to Profitability or Ruin?The cloud represents both significant opportunity for solution providers to grow revenue streams and profits, as well as a fundamental threat to their existing business... |
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Boost IT-End User RelationsInfo-Tech research has shown that improving end-user satisfaction with IT results in higher employee engagement, better working conditions throughout the organization,... |
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