Serpstat Customer Reviews 2026 | Search Engine Optimization

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Serpstat

Composite Score

8.2 /10

CX Score

8.3 /10

68 Reviews Write a Review

What is Serpstat?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

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Awards & Recognition

Serpstat won the following awards in the Search Engine Optimization category

Filter By

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2026

0 Top Rated Capabilities

6 Top Rated Features

2025

Contract Negotiation

2025

0 Top Rated Capabilities

5 Top Rated Features

2024

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

90 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat?

3% Negative

9% Neutral

88% Positive

Pros

Trustworthy
Respectful
Efficient Service
Friendly Negotiation

Feature Ratings

Average 83

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Auditing

On-Page Tracker/Optimization

Holistic Visibility Tracking

Content Optimization

Productivity/Task Management

Backlink Tools

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Breadth of Features

Vendor Support

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Serpstat Reviews

Tom V.

Role: Sales Marketing
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Great to use and high functionality

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

It has a comprehensive and sweeping suite of services and analytics

What is your favorite aspect of this product?

That is has so many different SEO/PPC analytics and audits for one price

What do you dislike most about this product?

The layout looks old-fashioned; more function over style

What recommendations would you give to someone considering this product?

If you are looking for something that will help your SEO or branch out into SEO, this would be a great starting point

Pros

Continually Improving Product
Reliable
Effective Service
Inspires Innovation

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Easy to use if you know what you are doing!

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Information Technology
Industry: Machinery
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Oct 2023

Everything is fine. Need more keywords in Asian

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Serpstat

What is Serpstat?

Company Details

Need Assistance?

Awards & Recognition

Serpstat Ratings

88 Likeliness to Recommend

90 Plan to Renew

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Serpstat?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Alerts Provide alerts when your brand or website is mentioned or linked.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Productivity/Task Management Create and manage SEO tasks and content/optimization briefs directly in-platform with seamless sharing to task management solutions.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Serpstat Reviews

Tom V.

Great to use and high functionality

Likeliness to Recommend

Pros

Easy to use if you know what you are doing!

Likeliness to Recommend

Pros

Everything is fine. Need more keywords in Asian

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

Keyword Research

Alerts

Analytics and Reporting

Rank Tracking

Competition Analysis

Auditing

On-Page Tracker/Optimization

Holistic Visibility Tracking

Content Optimization

Productivity/Task Management

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Vendor Support

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization